Agenda
Agenda
-
Tuesday
June 11
| 9:00 AM |
Registration 30 minutes |
| 9:30 AM |
The rise of short-form advertising 45 minutes 
|
| 10:15 AM |
Ad product and ad tech innovation 45 minutes 
|
| 11:00 AM |
Coffee Break & Networking 30 minutes |
| 11:30 AM |
Solving the CTV identity crisis 45 minutes 
|
| 12:15 PM |
The growing market of in-game advertising and partnerships 45 minutes 
|
| 1:00 PM |
Lunch & Networking 60 minutes |
| 2:00 PM |
Viewer ad experiences for the CTV generation 50 minutes 
|
| 2:50 PM |
Coffee Break & Networking 25 minutes |
| 3:15 PM |
Trends in cross-platform measurement 45 minutes 
|
| 4:00 PM |
AI gets real: creative, targeting and inventory optimization 45 minutes 
|
| 4:45 PM |
Conference close 15 minutes |
Registration
June 11, 9:00 AM - 9:30 AM
The rise of short-form advertising
June 11, 9:30 AM - 10:15 AM
- Ad tiers, FAST and the increasing appeal of decreasing ad time
- New ad load strategies driving advertising product development
- Leveraging first-party data to create highly resonating short ads
- What TikTok and Instagram have taught CTV marketers
Ad product and ad tech innovation
June 11, 10:15 AM - 11:00 AM
- Publishers driving their ad tech stacks to new heights
- In-show integrations: ad experiences beyond the break
- Interactive and shoppable TV ads
- Tools to balance direct sold and programmatic inventory
Coffee Break & Networking
June 11, 11:00 AM - 11:30 AM
Coffee Break & Networking
Solving the CTV identity crisis
June 11, 11:30 AM - 12:15 PM
- Dealing with overlapping STB addressable and CTV data
- The need for unified identity and greater currency accountability
- Pushing ad tech to increase transparency while maintaining privacy
- CTV as the perfect platform for measurement and optimization
The growing market of in-game advertising and partnerships
June 11, 12:15 PM - 1:00 PM
- Partnership models between game publishers and brands
- Ad products and integrations that enhance gaming experience
- Programmatic trading of free-to-play (F2P) inventory
- Is crossplay the new cross-platform measurement nightmare?
Lunch & Networking
June 11, 1:00 PM - 2:00 PM
Lunch & Networking
Viewer ad experiences for the CTV generation
June 11, 2:00 PM - 2:50 PM
- Real-time campaign optimization to drive up relevant targeting
- Letting viewers choose type, frequency and length of ads
- Deduplication, competitive separation and manual creative bidding review
- Maintaining broadcast-quality ad serving on CTV
Coffee Break & Networking
June 11, 2:50 PM - 3:15 PM
Coffee Break & Networking
Trends in cross-platform measurement
June 11, 3:15 PM - 4:00 PM
- Bringing linear, CTV, mobile and desktop data under one view
- Advanced attribution for media mix optimization
- Will measurement panels survive?
- Balancing act: privacy compliance and measurement accuracy
Head of Strategic Audience Solutions/Partnerships and Alternative Currency Measurement
A+E Networks
AI gets real: creative, targeting and inventory optimization
June 11, 4:00 PM - 4:45 PM
- Creative agency work: before and after AI
- Boosting attention and efficiency with contextual advertising
- The analytics behind next-generation ad inventory management
- AI-driven dynamic campaign optimization
Conference close
June 11, 4:45 PM -
Conference close