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CTV Ad DAYS Los Angeles 2024

Days

Hours

Minutes

Seconds

Speakers

Ariel Sims

SVP, Head of Paid Social

Digitas North America

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Amy Lehman

SVP, Advertising Platforms

Disney Entertainment & ESPN Technology

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Tyler Fitch

SVP, Advanced TV & Partnerships

Tubi

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Rozita Tolouey

Head of Business Development & Partnership Marketing, North America

Tencent Games

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Gabrielle Heyman

Head of Global Brand Partnerships

Zynga

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Inderpreet Sandhu

Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST

Google

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Kevin Lemberg

Vice President, Addressable Enablement

Comcast Advertising

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Talia Arnold

Managing Director

Exverus Media

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Esra Bacher

CTV Lead, Agency Exchange Partnerships

Google

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Scott Olechowski

Co-Founder & Chief Product Officer

Plex

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Josh Sharma

VP, Advertising Partnerships

Allen Media Group

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Terry City

SVP, Advertising Sales

Cineverse

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Key topics 2024







Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

US Audiences Engaging in Asian OTT Content: what opportunities for US-based Players & Regional Champions?

Last August, Netflix released a live-action adaptation of the anime hit One Piece: 62M views later, the Los Gatos-based firm commissioned a second season of the show. Aside from its popular success, the series is also the result of the collaboration between Netflix teams from both the US and Japan, who worked closely with One Piece’s creator, Eiichiro Oda. Continent-wise, national Asian OTT champions expand beyond their borders, helped by public funding which guarantees significant numbers of local titles produced. But what strategies do such players adopt to push their catalog to the other side of the Pacific? Conversely, how do US-based players adapt to fulfill the US audiences’ growing appetite for Asian content?

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Is Disney about to recreate the Pay TV bundle?

During the last quarter earnings call, Bob Iger confirmed that Disney remains “on track to roll out a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney+.” A beta version of such a unified app should be available next month in the US. This announcement follows long-awaited Disney’s decision to acquire Comcast’s shares in Hulu, to take full ownership of the platform. If Disney’s long-term strategy for its combination of streaming services remains unclear, should it be in terms of branding, distribution, or international expansion, let’s still try to shed some light on the immediate benefits of such a move.

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Venue

Venue

Conrad Los Angeles                                                                   100 South Grand Ave., Los Angeles, California, 90012, USA

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